The Effects of Animations and Multimedia Messages on Public Engagement in Precision Medicine: Assessment of Moderation and Mediation

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作者: Peng, Wei;Occa, Aurora;Morgan, Susan E.
通讯作者: Peng, W
作者机构: Washington State Univ, Edward R Murrow Coll Commun, Pullman, WA USA.
Univ Kentucky, Coll Commun & Informat, Dept Commun, Lexington, KY USA.
Univ Miami, Sch Commun, Dept Commun Studies, Coral Gables, FL USA.
Washington State Univ, Coll Commun, Murrow Hall 211, Pullman, WA 99164 USA.
通讯机构: Washington State Univ, Coll Commun, Murrow Hall 211, Pullman, WA 99164 USA.
语种: 英文
关键词: COGNITIVE LOAD THEORY,INSTRUCTIONAL-DESIGN,AIDS,INTERACTIVITY,DIMENSIONS,CHALLENGES,VIVIDNESS,DIVERSITY,KNOWLEDGE,SUPPORT
期刊: Journal of Health Communication
ISSN: 1081-0730
年: 2024
卷: 29
期: 3
页码: 220-231
基金类别: Center for Communication, Culture, and Change
摘要: Public participation in precision medicine (PM) research is essential to achieving effective health care but has been impeded by a lack of awareness and basic knowledge. There is a critical need for educational materials that can clearly explain PM to foster involvement. This randomized controlled trial with a posttest-only control group design aims to assess the effects of educational messages delivered through animations relative to live-action videos and leaflets on intentions of involvement in PM research. Knowledge as the moderator and four mediators (engagement, vividness, trustworthiness, and cognitive value) of the intended effects were also evaluated. A total of ...

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