Antecedents and consequences of physical environment design in international retail stores
作者：
Suyash Khaneja;Shahzeb Hussain
作者机构：
School of Business, World University of Design, Sonipat, India
Department of Marketing, Branding, and Tourism, Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK
语种：
英文
关键词：
Physical environment design,Visual identity,Communication,Cultural heritage,Emotional well-being,International retail stores
期刊：
Journal of Asia Business Studies
ISSN：
1558-7894
年：
2024
摘要：
Purpose...
